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For Application Development & Delivery Professionals

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach by Nate Fleming February 23, 2016

Why Read This Report

Key Takeaways

Discrete manufacturers have long used product life-cycle management (PLM) software to track and manage the details of product design, but emerging technologies are changing this mature space. Application development and delivery (AD&D) professionals should reassess the value of their PLM solution, as both software-as-a-service (SaaS) PLM vendors and traditional vendors offering cloud solutions are bringing value to the business through new PLM functionality like data integration and analytics, improved user experiences, community application marketplaces, and lower price points.

On-Premises PLM Will Continue . . . Many firms in discrete manufacturing industries will stick with their current on-premises PLM solution due to security concerns and the hefty cost and risk of migration. This segment of the market will continue to be served by traditional vendors that are still iterating and improving their on-premises offerings while also going to market with cloud offerings.

forrester.com

. . . But Software-As-A-Service Solutions Will Broaden PLM’s Value Some users of on-premises PLM will migrate to SaaS PLM solutions, but much of the new business in this market will come from companies in verticals that did not traditionally implement PLM and small and medium-size businesses that could never afford on-premises PLM.

For Application Development & Delivery Professionals

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach by Nate Fleming with Christopher Andrews, Joseph Miller, and Bill Nagel February 23, 2016

Table Of Contents 2 On-Premises PLM Software Is A Mature Market . . . 2 . . . But SaaS Is Changing All That SaaS Contributes To PLM’s Emergence As An Organizational Capability Recommendations

7 Develop A Strong Road Map To Make The Shift To Cloud PLM What It Means

8 Emerging Technologies Will Complement The Product Innovation Shift 10 Supplemental Material

Notes & Resources Forrester interviewed 20 vendor and user companies, including Aras, Arena Solutions, Autodesk, beCPG, CentricSoftware, CollaborateCloud, Dassault Systèmes, IBM, Infor, Jama Software, Oracle, PlumSlice, PropelPLM, PTC, SAP, and Siemens.

Related Research Documents An App Dev Introduction To The Forrester Wave™: PLM Applications, Q2 2008 PLM SaaS Adoption: The Barriers Persist, But Don’t Rule It Out The State Of PLM 2010: A Tale Of Two Markets

Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA +1 617-613-6000 | Fax: +1 617-613-5000 | forrester.com © 2016 Forrester Research, Inc. Opinions reflect judgment at the time and are subject to change. Forrester®, Technographics®, Forrester Wave, RoleView, TechRadar, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Unauthorized copying or distributing is a violation of copyright law. [email protected] or +1 866-367-7378

For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

On-Premises PLM Software Is A Mature Market . . . Large on-premises PLM systems are a staple of discrete manufacturing industries like automotive, aerospace, and defense whose complex manufacturing processes require secure systems that can manage product information like documents, data, and bills of materials; track product requirements; and integrate physical imaging software like computer-aided design (CAD). The stability of the traditional PLM space is due in part to the complexity of customer needs and the fact that the source code of many PLM systems has been so customized over the years that they’re difficult to replace. Software vendors like Dassault Systèmes, Oracle, PTC, SAP, and Siemens will continue to provide on-premises software to traditional PLM industries. But the stability in these legacy markets does not mean that customers are entirely happy with their products; in fact, PLM software has long been a headache to AD&D pros and their firms’ product, R&D, quality, and technology departments for several reasons: ›› Costly and complicated implementations. PLM’s link to complex manufacturing processes means that integrating a new PLM often leads to a total process redesign. Technical barriers, such as integration with enterprise resource planning (ERP) and other systems, mean that every implementation and every software update creates new challenges. A solutions architect at a multinational retail corporation admitted that it reverted to a homegrown PLM solution following several failed vendor implementations — one of which took several years to implement and cost the organization $10 million. ›› Confusing user experiences. Customers often complain about poor PLM user interfaces (UIs). Vendors developed the software for engineers, making it difficult for users outside of the product organization to derive value from PLM solutions. The executive director of engineering at an automotive supplier explained that “The real value of PLM is corporate users being able to take advantage of data. But that takes a lot of learning and time commitment and it just doesn’t get used.” This lack of usability leads to poor adoption from the key business stakeholders who increasingly play a role in product decisions. ›› Complex customizations and poor forward compatibility. There’s no such thing as a typical manufacturing scenario. Companies often develop their manufacturing processes over the course of decades; the resulting complexity means that PLM solutions rarely work perfectly out of the box. The source code of each PLM solution must be customized to an organization’s specific product development and manufacturing processes. A business architect at a global apparel firm described how it hadn’t updated its PLM software in five years because it was hesitant to tackle the timeintensive and expensive software customization that would be required.

. . . But SaaS Is Changing All That SaaS is significantly disrupting the enterprise business applications market: Forrester forecasts that SaaS subscription revenues will exceed $33 billion by 2020, representing a 55% market share and more than half of all business process application revenues.1 SaaS-based PLM solutions from

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

vendors like Arena Solutions and Autodesk are becoming an accepted alternative to on-premises solutions in traditional PLM verticals, new industries, and the small and medium-size business (SMB) market. Forrester’s Business Technographics® data indicates that 80% of North American and European software technology decision-makers using a PLM system either have already replaced or complemented their PLM solution with a SaaS alternative or plan to do so in 2016.2 Surging interest in the SaaS PLM market is due to several significant benefits that SaaS delivers to the PLM space: ›› Subscriber-based pricing models expand the market for PLM. As expensive enterprise software, PLM has traditionally been reserved for the largest manufacturing firms. But cloud pricing models are changing this, dropping the cost of PLM from millions of dollars for on-premises PLM systems to hundreds of thousands of dollars or less. Arena Solutions, a multitenant PLM vendor based in the Bay Area, told us that its implementation services usually cost about one-third of an on-premises project; an average user license costs $79 a month. The sharp drop in prices has opened up the PLM market to new types of companies: SMBs can now consider PLM because it’s more affordable and can be efficiently parsed out to a small number of employees, while enterprises in verticals that didn’t traditionally consider PLM to be critical can now make a better business case for PLM solutions. ›› SaaS eases PLM implementation. Several SaaS PLM vendors boast that they can get their systems up and running for customers in a matter of days. Rapid deployment is attractive for smaller businesses and verticals with rapid product development cycles that can’t afford to wait years for their PLM system to deliver business value. But the tradeoff is that this is a more vanilla solution that doesn’t offer as much flexibility in terms of source code customization. ›› Multitenant SaaS solutions enable customer collaboration and innovation. Vendors like Autodesk and Arena Solutions offer multitenant PLM solutions that enable communities to collaborate on engineering and manufacturing processes. Their open APIs allow developers to create innovative applications that add functionality to the software and value for other customers.3 They also automatically push the latest software updates to users of these SaaS systems with no interruption in service or need for customization. Many on-premises PLM vendors now offer singletenant SaaS solutions that eliminate the need for tech management to manage the software but which lack many of the benefits that a multitenant system offers. ›› Shifting the focus of PLM brings value to a wider range of companies. Vendors built onpremises PLM systems with CAD integration and management capabilities as top priorities. Now, SaaS PLM vendors are developing their solutions with more of a focus on business processes and workflow visibility across the organization. This shift in functionality has led to a new generation of PLM SaaS tools that help businesses of all sizes and industries manage product data, collaborate on product development, monitor manufacturing processes, and streamline interactions with suppliers and partners. Jama Software’s PLM solution follows this model, delivering a holistic view of the product development process to physical and digital developers in order to improve collaboration and avoid costly miscommunication.

© 2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law. [email protected] or +1 866-367-7378

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

›› Easy data integration allows customers to use analytics. Product data siloed in the PLM system has long limited PLM’s value to the business. These on-premises PLM systems are full of data that — if rationalized and analyzed against other company manufacturing and process records — could lead to major efficiency and time-to-market improvements. SaaS PLM solutions enable easy integration with other cloud services and company data stores. Autodesk’s PLM 360 utilizes Jitterbit’s integration solutions to quickly connect PLM with other important enterprise applications like ERP and CRM systems, opening up new opportunities for cost savings, process simplification, and product design improvements.4 ›› More intuitive UIs expand user adoption. SaaS PLM vendors have built their systems from the ground up specifically to address UI capabilities, designing systems that address the sensibilities of business users as much as engineering stakeholders. These UI improvements increase the adoption of PLM across the business and ultimately deliver more value. PTC focused heavily on its solution’s usability, highlighting a customer that had an estimated 70% of its PLM users outside of the engineering group (see Figure 1). ›› Small SaaS vendors provide just the needed PLM functionality. Many businesses don’t need an end-to-end PLM system but can derive great value from specific PLM functionality. Several software solutions have come to market that allow companies to manage workflows or facilitate remote collaboration on product development without requiring them to purchase a full PLM software package. For example, CollaborateCloud helps managers, designers, distributors, and sellers at small retailers to collaborate on workflows and merchandise specs in an easy-to-use, browser-based application. These SaaS applications began by targeting the retail market, but these offerings are ripe for SMBs across industries that need pieces of the PLM pie without the price point of a full solution (see Figure 2).

© 2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law. [email protected] or +1 866-367-7378

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

FIGURE 1 Traditional PLM Vendors Are Improving Their User Interfaces In Response To Market Feedback

Source: PTC

© 2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law. [email protected] or +1 866-367-7378

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

FIGURE 2 A Selection Of On-Premises And Cloud Product Life-Cycle Management Vendors

Vendor Aras

Product/ platform name Aras Innovator

Delivery method

Vendor description

On-premises, Aras is a cloud-ready solution that targets traditional PLM verticals single-tenant, and large global clients. Its veteran staff has created a PLM platform multitenant with cloud, hybrid, and on-premises options that delivers the functionality of conventional enterprise PLM systems.

Arena PLM Solutions

Multitenant

Arena was one of the first cloud-only PLM players. The firm targets enterprises and SMBs across verticals with software that enables electrical engineers and focuses on streamlining business processes.

Autodesk PLM 360

Multitenant

Autodesk uses its scale in the engineering industry to deliver a cloud PLM solution for companies of all sizes and across verticals. The firm’s extensive portfolio of engineering software adds deeper capabilities and value to its PLM 360 solution.

Centric Centric 8 Software

On-premises, Centric is a PLM vendor that focuses primarily on the retail, fashion, single-tenant, footwear, and consumer goods industries. Its strategy has made multitenant waves as more software vendors bring industry-specific SaaS PLM solutions to the market.

Dassault 3DExperience On-premises, Dassault Systèmes is a veteran of CAD and engineering software Systèmes Platform single-tenant, with a long history of delivering solutions to the discrete and process multitenant manufacturing industries. Its 3DExperience platform approach encompasses a wide variety of business and engineering solutions. Infor

PLM

On-premises, Infor tailors its PLM tools and solutions to certain verticals. Optiva single-tenant addresses customers in need of formulation-based product development; PLM Accelerate is a cloud app that addresses the traditional PLM market; and Fashion PLM enables one of the fastest-growing PLM verticals.

Oracle

Agile PLM

On-premises, Oracle enhanced its presence in the PLM market when it acquired single-tenant Agile Software in 2007. The firm has since bolstered its on-premises offering with investment and research in CAD while also developing a cloud offering called Oracle PLM Cloud.

PTC

Windchill 11 On-premises, PTC, another veteran PLM software vendor, has been emphasizing single-tenant, the Internet of Things in its PLM road map. The firm integrated its multitenant PLM solution (Windchill 11) with its IoT platform (ThingWorx).

SAP

SAP On-premises, SAP introduced the Engineering Control Center (SAP ECTR) in late Engineering single-tenant 2014. The platform provides comprehensive product definition and Control a 360-degree product view that integrates product definition and Center design data generated in MCAD and ECAD authoring tools.

Siemens

Teamcenter On-premises, The Teamcenter solution has been a consistent player in the PLM IaaS single- market for years; Siemens brought the software to the cloud in 2012. Its Smart Innovation Portfolio helps customers develop connected tenant products that feed data back to the product development team to facilitate a closed-loop product development process.

© 2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law. [email protected] or +1 866-367-7378

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

SaaS Contributes To PLM’s Emergence As An Organizational Capability PLM capabilities have long failed to live up to customer expectations, because “product life-cycle management” implies an organizational approach to the product development process rather than a software tool used in heavy engineering. SaaS-based PLM is beginning to change the game for the product development team by: ›› Emerging as an organizational capability. By easing implementations, reaching new businesses and stakeholders, and opening up the product to more collaboration, PLM now has the potential to become what many skeptics have argued it should always have been: a democratized organizational capability. End-to-end and functionality-specific SaaS PLM applications will level what has long been an uneven playing field and expose many new stakeholders to the benefits of PLM. ›› Breaking into the product innovation conversation. This growing breed of flexible product development toolkits won’t necessarily be labeled as PLM software. Due to their expanding range of capabilities — and the negative connotations associated with old PLM tools — vendors have started to label these tools as parts of “product innovation” suites and platforms. This moniker opens the category to a range of functionalities based on customer needs rather than a one-stop solution for the entire product life cycle. ›› Allowing smaller firms to benefit from PLM. Toolkits that facilitate a company’s product life cycle will emerge in a variety of forms and functions. Some customers — especially large enterprises with hefty budgets — will select a traditional PLM vendor and choose from its suite of solutions as needed. Smaller firms, which may have gone without PLM in the past, will opt for solutions from smaller SaaS vendors that fill their specific business needs. As these needs evolve, vendors may add solutions, using open APIs to integrate applications’ functionality and data. ›› Enabling customization to more closely address specific business needs. Regardless of which route an end user chooses, the PLM domain will move away from large, expensive, one-off implementations toward more tailored solutions developed by customers to fit their own business needs, budget, and delivery preferences. Recommendations

Develop A Strong Road Map To Make The Shift To Cloud PLM AD&D professionals should pursue the following strategies to help ensure that their firm embarks upon an implementation and management strategy around product life-cycle management software that encourages innovation and improves the product development process: ›› Approach on-premises PLM customizations cautiously. Because product development and manufacturing processes are unique to each company, users often hard-code expansive customizations into their PLM software. This approach to PLM implementations is shortsighted and

© 2016 Forrester Research, Inc. Unauthorized copying or distributing is a violation of copyright law. [email protected] or +1 866-367-7378

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

will be problematic when you need to upgrade your system down the road. Instead, establish a road map and strategy that accounts for how the business process and data management needs in your industry will change in the coming years. Use this context to propose limited, strategic customizations that will ease the burden on tech management when you do need to upgrade your PLM system. ›› Accept the constraints of configurable SaaS PLM. SaaS PLM solutions are highly configurable, but you can’t customize the source code to your company’s process. While this may seem like a drawback, it will actually encourage your firm to rationalize its processes to meet industry standards and best practices. Inconvenienced colleagues may push back at first, but with an effective change management plan and buy-in from the executive team, this should streamline the product development process in the long run. ›› Research your PLM vendor’s SaaS solution. As SaaS has become an accepted PLM delivery model, traditional PLM vendors have either acquired or built SaaS versions of their software. These SaaS applications supplement or replace part of the on-premises offering by adding some of the value of cloud delivery. But research these SaaS solutions carefully: Most vendors don’t deliver a multitenant SaaS experience, but rather a single-tenant SaaS solution hosted in their own data centers. These single-tenant solutions relieve tech management from the chore of managing the software, but don’t deliver many of the value-adds around industry collaboration and community that multitenant solutions offer. Single-tenant solutions also often don’t offer the full functionality of their on-premises counterparts, although legacy PLM vendors are working hard to change this. ›› Institute a strong change management plan for any PLM implementation. When implementing a PLM solution, a well-thought-out change management plan is a necessity. This means securing buy-in from executives in all parts of the business that it will affect. Engage stakeholders across the organization on how the PLM implementation will affect their day-to-day operations and why these changes will ultimately benefit the business. What It Means

Emerging Technologies Will Complement The Product Innovation Shift Cloud has been the leading technology shifting the very definition and functionality of PLM software, but other technological developments are also affecting product development and product life-cycle management. To keep the product development organization on track, AD&D professionals should monitor the following trends: ›› Cognitive computing technologies augment human product development. Several PLM and product development software vendors are working toward using cognitive computing to make their product development software a collaborative assistant for engineers.5 This means that software will start to adapt how it delivers information and facilitates action based on past user

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

data. At its Autodesk University event in December 2015, the vendor outlined how Dreamcatcher product development software takes inputs like project goals and requirements and generates streamlined design prototypes that the human brain may never conceive of.6 ›› The Internet of Things melds physical and digital product development. As Internet of Things technology becomes more prevalent, few physical products will be created that don’t contain a software component.7 Product development stakeholders must understand how software will integrate with their physical products and prepare accordingly. This will require fusing the physical and digital product development processes. PTC is addressing this rising need by integrating Integrity, its application life-cycle management software, with WindChill 11, its PLM solution.8 And IBM has coupled its continuous engineering solution with the Aras Innovator Suite to help mechanical, electrical, and software engineers collaborate on the creation of great connected products.9 ›› Connected products and PLM improve customer experiences. PLM software will start to take in user data and use it in the product innovation and development process. This will allow it to replace traditional linear product development processes only supplemented by rudimentary customer feedback and create a true closed loop where engineers can monitor how customers use their creations in real time and adjust future products accordingly.10

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

Supplemental Material Survey Methodology Forrester’s Global Business Technographics Software Survey, 2015 was a mixed-methodology phone and online survey fielded in July and August 2015 to 3,691 business and technology decision-makers located in Australia, Brazil, Canada, China, France, Germany, India, New Zealand, the UK, and the US from companies with two or more employees. Forrester’s Business Technographics provides demand-side insight into the priorities, investments, and customer journeys of business and technology decision-makers and the workforce across the globe. Forrester collects data insights from qualified respondents in 10 countries spanning the Americas, Europe, and Asia. Business Technographics uses only superior data sources and advanced datacleaning techniques to ensure the highest data quality. Please note that the brand questions included in this survey should not be used to measure market share. The purpose of Forrester’s Technographics brand questions shows usage of a brand by a specific target audience at one point in time. You can perform custom analyses and profiling with Forrester’s Global Business Technographics Software Survey, 2015. Parameters available for analysis may include: ›› Demographics: such as job function and level of seniority. ›› Firmographics: such as industry, company size, and revenue growth. ›› Technology behavior: such as interest in or adoption of cloud technologies. ›› Special segments: such as unique groups defined by combining parameters. For data subscribers, please contact your data insights director or manager with any questions regarding the use of Forrester’s Business Technographics Global Software Survey, 2015 or custom data analyses. If you do not have a direct point of contact, please pose all inquiries to the Technographics team at [email protected]. For non-data subscribers, please contact the Technographics business development team with any questions regarding the use of this data or custom data projects at [email protected]. Companies Interviewed For This Report Aras

CentricSoftware

Arena Solutions

CollaborateCloud

Autodesk

Dassault Systèmes

beCPG

IBM

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For Application Development & Delivery Professionals

February 23, 2016

SaaS Reshapes The Legacy PLM Market Offering Product Life-Cycle Management As A Service Expands Its Functionality And Reach

Infor

PropelPLM

Jama Software

PTC

Oracle

SAP

PlumSlice

Siemens

Endnotes For Forrester’s analysis of the full business application landscape, see the “The Business Applications Landscape 2016 To 2020: SaaS Disruption And Vendor Proliferation” Forrester report.

1

Source: Forrester’s Global Business Technographics Software Survey, 2015.

2

Source: Oleg Shilovitsky, “PLM App Store. Not A Dream. Reality...” Beyond PLM Blog, June 28, 2013 (http:// beyondplm.com/2013/06/28/plm-app-store-not-a-dream-reality/).

3

Some SaaS apps provide tools specifically for building and configuring integration flows, while others have prebuilt integration with selected off-the-shelf applications (SaaS or on-premises). The more popular a SaaS app is, the more likely it will have off-the-shelf support from various integration products. Some SaaS apps have full-on custom development platforms, which are beyond the scope of this report. See the “Options For Integrating SaaS Applications” Forrester report.

4

For more information on the augmented workforce and robotics, see the “The Future Of Jobs, 2025: Working Side By Side With Robots” Forrester report.

5

Source: “Project Dreamcatcher,” Autodesk (http://autodeskresearch.com/projects/dreamcatcher).

6

For more information on the impact of the Internet of Things on the product development process and customer experience, see the “Predictions 2016: IoT’s Impact Inside Companies” Forrester report.

7

Source: “PTC Windchill Integrations,” PTC (http://www.ptc.com/product-lifecycle-management/windchill/softwareintegrations).

8

Source: “IBM & Aras Partner on Continuous Engineering,” Aras blog, March 5, 2015 (http://www.aras.com/ Community/blogs/aras_corporate_blog/archive/2015/03/05/ibm-and-aras-partner-on-continuous-engineering.aspx).

9

For more information on IoT’s impact on customer experiences and service-based customer relationships, see the “Brief: The Internet Of Things Will Transform Customer Engagement” Forrester report.

10

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